We are excited to finally announce the new name of our business; Aristos Fitness!

In ancient Greek, aristos means “best” and shares its roots with arete, which in its most basic sense, means “excellence of any kind”. We feel that this new name perfectly embodies our core values; to fulfill potential; to become our best selves. 

As a rule, most of us don’t enjoy owning up to our shortcomings. When the going gets tough, it’s far easier to blame an external factor rather than identify ourselves as the root of the issue. In time, this lack of self-awareness can cause a crippling disparity between perceived effort and expectation.